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Markets

Cosmeceuticals

The “Cosmeceutical” market is the fastest-growing segment of the personal care industry. As a result of society’s fascination with maintaining a youthful appearance and the global population’s increasing median age, this market is expanding at an accelerated rate. Like cosmetics, cosmeceuticals are topically applied, but they contain ingredients that influence the biological function of the skin. Cosmeceuticals improve appearance, but they do so by delivering nutrients necessary for healthy skin. Beauty and health are now combined more than ever before. The bio-diversity of plants and their ingredients offer wide ranges of opportunities for formulations and clinically tested products. Overall, growth in skincare cosmeceuticals in the United States outpaces that of Europe. Between 2006 and 2011, the U.S. market for cosmeceutical skincare forecasted to grow from US $3.5 billion to US $4.5 billion with a predicted compound annual growth rate of 5.5%, compared to only 4.9 percent in Europe.

Health & Wellness

As the generation of baby boomers and wellness aficionados influence the current trend of seeking a more youthful life, the health and wellness industry is projected to grow to be a $1 trillion business, and it shows little sign of stopping it’s upward surge. The medical establishment is not viewed as the most reliable source for healthcare these days, and baby boomers are turning to alternative means of maintaining their health and the health of their family, including their pets. The purchasing power of the baby boomer generation is what motivates those in the wellness business to manufacture natural products that maintain good health, strength and reverse aging. Because of this, the industry has grown so much over the last few years that entirely new forms of entrepreneurship are rising up around the unique opportunity that the baby boomers’ fear of getting old. One attractive aspect of this industry for entrepreneurs is that health products are consumable. This means that if you give great customer service, they will habitually re-order from you.

Fashion

The global fashion apparel industry is one of the most important sectors of the economy in terms of investment, revenue, trade and employment generation all over the world. The apparel industry is attractive for entrepreneurs because it has short product life cycles, tremendous product variety, volatile and unpredictable demand, and long and inflexible supply processes. The global apparel manufacturing industry is expected to grow more than ever in times to come. According to an estimate, the global apparel industry has reached a value of US $ 1,781.7 billion. The apparel manufacturers are now adopting new techniques to increase their trade. New business models and competitive strategies are used to enhance profits and growth. The consumer is more aware and more demanding with the development of media like television and Internet. They have more choices in quality, price and design. This is the reason why apparel chains all over the world are focusing more on improving the quality of the product and offering in varied range of fashion designs. Apparel manufacturers are developing methods to keep up with the pace of change like offering on wholesale prices to survive in the global competition. This provides a tremendous opportunity for our clients.

Direct Selling & Multilevel Marketing

Direct selling and multilevel marketing are methods of distribution and fulfillment of consumer products or services, person-to-person, away from a fixed retail location, marketed through independent sales representatives who are sometimes also referred to as consultants, distributors or other titles.

Just about any product or service can be purchased through direct selling or multilevel marketing somewhere in the world. Many people think of cosmetics, wellness products and home décor as products that are often sold through direct sales, but add to that countless other product categories including kitchen products, jewelry, clothing, organic gardening supplies, spa products, scrapbooking supplies, rubber stamps and much, much more.

Denise Walthers, the President and Founder of The DW Group, has over 25 years of Executive experience in this industry and can provide the expertise and consultation for any business exploring opportunities to distribute their products via this sales method.

Retail

Retailing began several thousand years ago with peddlers hawking their wares at the earliest marketplaces. Retail as we know it today has evolved into a complex industry and is extremely competitive. The failure rate of retail establishments is relatively high with price being the most important arena of competition, but other factors include convenience of location, selection and display of merchandise, attractiveness of the establishment, and reputation. The diversity of retailing is evident in the many forms it now takes, including vending machines, door-to-door and telephone sales, direct-mail marketing, the Internet, discount houses, specialty stores, department stores, supermarkets, television retail and consumer cooperatives. Let The DW Group help you identify the right method of retail distribution for your products and business.